PRACTICAL GUIDE
How to Get Found by ChatGPT
Your customers are already asking. Here's how to make sure they find you, not your competitors.
of small businesses that rank highly on Google don't appear in AI search results like ChatGPT, Perplexity, or Google AI Overviews
Sources: WSI Next Gen Marketing, Search Engine Land
The 5-Step Process to Get Found by AI
Important: Surmado does not sell AI placements and cannot submit you to ChatGPT, Gemini, Claude, Perplexity, or any other AI system.
No one can. There is no paid AI listing system.
Scout tests how these AI tools already talk about your business. We measure and give you a plan to improve. We do not guarantee placements or special partnerships.
Step 1: Test Your Visibility
Find out where you actually stand. Test with real customer queries across ChatGPT, Perplexity, Claude, Gemini, Meta AI, Grok, and DeepSeek.
Scout does this for you. Run an AI Visibility job to see your exact visibility score before you start fixing things.
Step 2: Add FAQPage Schema
The single most effective way to improve AI visibility fast. FAQPage schema tells AI systems exactly what questions you answer.
Your report shows the gaps. AI Visibility identifies which customer questions AI cannot connect to your business.
Step 3: Update robots.txt
Explicitly allow GPTBot, Claude-Web, PerplexityBot, and Google-Extended. Without this, you are blocking AI crawlers.
Scout tests this. If your robots.txt blocks AI crawlers, your AI Visibility report flags it immediately.
Step 4: Optimize Content
Stop writing for keywords. Start writing for conversations. Answer the emotional context, not just the technical question.
Scout shows the content gaps. Your report identifies the specific topics and use cases where AI recommends competitors instead of you.
Step 5: Submit to Bing
Perplexity relies heavily on Bing's index. Submit your sitemap to Bing Webmaster Tools and enable IndexNow.
Scout tracks Perplexity performance. If Perplexity cannot find you, your AI Visibility report shows the gap and confirms when indexing improves.
Proof: El Tianguis 0% → 67% in 30 Days
The Result: El Tianguis went from 0% to 67% AI visibility in one month, becoming the #1 recommended gluten-free Mexican restaurant in North Park.
What they did: Added FAQPage schema, updated robots.txt, created persona-specific content.
Total time: About 12 hours spread over 4 weeks.
Common Questions
Why does ChatGPT recommend my competitors instead of me?
ChatGPT doesn't know you exist because your website lacks the structured data and content that AI systems need.
How long does it take to improve ChatGPT visibility?
With the right tactics, you can see results in 2-4 weeks. El Tianguis went from 0% to 67% in 30 days.
What's the fastest way to get found by ChatGPT?
Add FAQPage schema answering your customers' actual questions. This is the single highest-impact tactic.
What Is AI Visibility?
AI Visibility is a Scout job that tests how ChatGPT, Perplexity, Claude, Gemini, Meta AI, Grok, and DeepSeek talk about your business. Included with every plan.
You get a PDF and structured JSON in about 15 minutes.
Trigger jobs via REST API or webhook. Plans from $50/job.
Learn more at surmado.com/api
Stop Guessing. Start Knowing.
Run an AI Visibility job to see exactly where you stand across all seven platforms before you start fixing things.
TRY THE DEMOResults in ~15 minutes. Included with every plan.